The excerpt below is from an article by Smashwords founder Mark Coker about his 2018 book industry predictions.
“Welcome to my annual publishing predictions post where I prognosticate about the future and share my views on the state of the indie nation.
Each year around this time I polish off my imaginary crystal ball and ask it what the heck is going to happen next.
My crystal ball was a bit surly this year. The first thing it told me was, “you don’t want to know.” Less than helpful.
The second thing it told me was, “Re-reread your 2017 predictions. 2018 is going to play out as a continuation of last year.”
That’s a little more helpful. Most of my predictions for 2017 were pretty close.
When I think about the future, I start by looking at the past and then I look for patterns and trends.
What are the entrenched macro trends and forces that, like gravity, are likely to continue in the same direction for many years to come? And how will these trends impact what they touch, and how will that change the course of the future?
It’s a fun exercise, even when what I see doesn’t fit within the rim of rose-colored glasses.
By imagining possible outcomes, we can formulate strategies for the future, or we can take steps to prevent that future from happening.
Things are tough out there for most authors.
This is nothing new. Authorship has always been a tough business. Even before the rise of indie authorship, most traditionally published authors still had to maintain day jobs to make ends meet.
Indie Authors Assert Control
10 years ago, publishers controlled your fate. They decided which writers became published authors, and they rejected most who came knocking, pleading and begging at their door.
Publishers were the gatekeepers to the printing press, retail distribution and readers.
Now, thanks to the tools of indie authorship, you’ve wrestled your fate away from publishers. You decide how and when you publish your book. You can reach readers without a publisher.
As I’ve written here at the blog many times, once indies gained access to the tools of professional publishing, the power center in the industry shifted from publishers to authors. It seemed as if authors would finally control the fate of this industry. Yay!”
Check out the rest of the article over at Smashwords.
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